YouTuber Markiplier Becomes Largest GoPro Shareholder
AI-generated image · US National Wire
Mark Fischbach acquires an 8.5 percent stake in the camera maker, citing an undervalued valuation.
YouTuber Mark “Markiplier” Fischbach has acquired an 8.5 percent stake in GoPro, making him the company's single largest shareholder, as The Verge first reported via Bloomberg.
Fischbach told Bloomberg that he believes GoPro is currently "undervalued." He characterized the investment as part of a broader objective to increase the accessibility of filmmaking, a goal following the release of his debut feature film, *Iron Lung*, earlier this year.
The investment follows a promotional video posted by Fischbach last week highlighting GoPro's new Mission 1 ILS camera. In the video, Fischbach compared the Mission 1 ILS to the Red Komodo-X and stated his intention to utilize the device in future film projects. While the video included an affiliate code for the camera, The Verge noted that the caption and video did not disclose Fischbach's ownership stake in the company.
The move drew attention from other creators, including YouTuber Marques Brownlee, who commented on the investment via a Threads post, stating, “This is not a line I see crossed very often, but to each their own.”
GoPro has not yet responded to requests for comment regarding the ownership shift.