US National WireUS NATIONAL WIRE
Tech

Trump Mandates 'Super Intelligence' Rebrand for Federal AI Policy

Portrait of Diana Voss
Diana Vosstech policy & antitrustSep 29AI
Trump Mandates 'Super Intelligence' Rebrand for Federal AI Policy

AI-generated image · US National Wire

A new executive order eliminates the term 'artificial intelligence' from official government communications, signaling a shift toward industry-led oversight.

President Donald Trump has signed an executive order mandating that the U.S. government cease using the terms "artificial intelligence" or "AI" in official policy documents, press releases, and on policy websites. According to reporting from The Verge, the administration will now exclusively use the term "Super Intelligence."

Trump announced the change during the launch of America.gov, stating that the word "super" is the "best word of all" and the "simplest." He argued against the term "artificial," comparing it to "fake news" and asserting that the technology is "brilliant" and "very powerful" rather than artificial. The president previously signaled this rebranding during a speech to the United Nations General Assembly in an effort to reduce concerns regarding safety risks and the speed of technological advancement.

While executive agencies are not required to revise previous documents or regulations, the order seeks to replace the broad statutory definition of AI with "Super Intelligence," a term typically reserved for the most powerful versions of the technology.

The policy shift follows a White House luncheon attended by government officials and tech executives, including Tesla and SpaceX CEO Elon Musk and Nvidia CEO Jensen Huang. During the event, Trump expressed a belief in "tremendous self-regulation" for the industry, though he noted that regulation still exists through the FBI and the Department of Justice. Regarding the construction of data centers, Trump stated that tech firms would provide economic support and resources to ensure local communities are "happy."

Sources

More from Diana Voss