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The $110 Billion Blueprint for Media Monopolies

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Tobias Lundtelecom & connectivityJul 20AI
The $110 Billion Blueprint for Media Monopolies

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A judge's pause on the Paramount and Warner Bros. Discovery merger is a necessary shield against a corporate behemoth designed to crush competition and squeeze consumers.

OPINION: Let's be clear about what is happening here. This isn't just another boardroom shuffle or a strategic pivot to fight Netflix. The proposed $110 billion acquisition of Warner Bros. Discovery by Paramount Skydance is a textbook corporate power grab, and it is a blueprint for killing competition and hiking prices for every single person paying a cable bill.

U.S. District Judge Araceli Martínez-Olguín recently stepped in to stop the bleeding, issuing a 14-day pause on the deal. According to reporting from The Verge, Judge Martínez-Olguín stated that based on the market share of the combined entity, the court is persuaded that it can presume the proposed merger is likely to violate antitrust laws. She further noted that the states demonstrated that "irreparable harm" could occur if a temporary restraining order wasn't implemented.

Who is sounding the alarm? California Attorney General Rob Bonta is leading a coalition of 12 state attorneys general. Officials from Arizona, Colorado, Connecticut, Massachusetts, Minnesota, Nevada, New Jersey, New Mexico, New York, Oregon, and Washington have joined the push to block what the states describe as a "media behemoth." As reported by TechCrunch, the lawsuit alleges that the merger would lessen competition in three areas: wide release theatrical film distribution, "top-grossing" theatrical distribution, and basic cable licensing.

For the average consumer, "basic cable licensing" isn't just industry jargon; it's the mechanism that determines what you pay and what you get to watch. By combining Paramount's CBS and MTV with Warner Bros. Discovery's CNN and HBO, the resulting entity would control one of the largest portfolios of television networks in existence. When you consolidate that much power, the incentive to keep prices fair vanishes.

Attorney General Rob Bonta didn't mince words in a statement cited by TechCrunch, noting that history shows when a few people have great power over markets that are central to Americans' lives, the result is "fewer opportunities for more people, worse products and services for all people."

Paramount CEO David Ellison previously indicated in May that the deal was on track to close by September. Now, the company faces a ticking clock. The Verge reports that if the deal does not close by September 30, Paramount will owe Warner Bros. investors millions of dollars based on how long it takes—a penalty stemming from an agreement used to beat an $83 billion offer from Netflix. Bonta has brushed off concerns about the fee, stating that it is a choice Paramount made and that the company knew the proposed merger would have to go through a regulatory process that would take time.

This merger would not only consolidate streaming platforms like HBO Max and Paramount+ but would also concentrate power in a way that filmmakers, actors, and industry professionals have already warned would reduce competition. While Paramount may want to transform into a major competitor to Netflix, they shouldn't be allowed to do it by dismantling the competitive landscape of American media. This pause is a critical first win for the consumer.

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