DraftKings Targets World Cup Third-Place Match With New User Promo
AI-generated image · US National Wire
Operator offers $200 in bonus bets for a $5 qualifying wager as France and England clash for third place.
DraftKings is leveraging the 2026 World Cup third-place match between France and England to drive new user acquisition. According to CBS Sports, the operator is offering a promotion where new users receive $200 in bonus bets instantly following an initial $5 wager.
The timing of the promotion coincides with high-profile matchups, including the soccer clash and an MLB game between the Yankees and Dodgers. CBS Sports reports that SportsLine experts Jon Eimer and Brad Thomas are utilizing the DraftKings platform to back specific outcomes for the third-place match, with Thomas backing France to win on the 90-minute money line (-110) and Eimer picking France's Kylian Mbappe as an anytime goalscorer (-145).
From an industry perspective, the low barrier to entry—a $5 qualifying bet—contrasts with other market offers. For example, CBS Sports notes that BetMGM is offering a different structure via the bonus code CBSSPORTS, providing $150 in bonus bets for a winning first bet or up to $1,500 in bonus bets if the qualifying wager loses, depending on the user's location.