DraftKings Offers NBA League Pass Bundles in New User Promotion
AI-generated image · US National Wire
DraftKings is combining bonus bets with media subscriptions, while FanDuel focuses on higher nominal bonus totals for new users.
The competition for new customers in the sports betting industry is featuring a variety of promotional offers, as operators experiment with different incentives to attract users.
According to reporting from CBS Sports, DraftKings has introduced a promotional offer for new users that combines betting incentives with a media subscription. The offer provides $200 in bonus bets and three months of free NBA League Pass to new users who place a $5 wager, provided the bet is paid within 21 days.
In contrast, FanDuel is offering higher nominal bonus bet figures. CBS Sports reports that FanDuel's current promotional structure offers new users up to $350 in bonus bets, contingent upon the user betting $5 or more daily for seven consecutive days.
While the two operators are competing for the same college football audience—highlighted by high-profile matchups such as Miami vs. Florida State and Notre Dame vs. BYU—their promotional requirements diverge. DraftKings requires a single $5 wager to unlock its incentive, whereas FanDuel requires a week-long betting commitment to unlock its higher bonus ceiling.