Disney and Hulu Implement Latest Round of Subscription Price Hikes
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The entertainment giant is raising rates for the fourth consecutive year, with ad-free Disney+ plans climbing to $21.50 per month.
Disney is increasing the monthly cost of several of its streaming subscriptions, marking the fourth price hike in four years, as Engadget first reported via Bloomberg.
Effective immediately, the ad-free version of Disney+ will rise to $21.50 per month, representing a 13 percent increase. The ad-free bundle combining Disney+ and Hulu will increase by $2, bringing the monthly cost to $22. Ad-supported individual plans for both Hulu and Disney+ are also increasing to $12.50 per month from $12. Engadget notes that the ad-supported bundle featuring both services will remain at $13 per month.
New customers will see these updated rates on their next billing cycle. Engadget reports that it has contacted Disney for further details regarding the price increases, though the company has not yet provided more information.
These price adjustments arrive as Disney+ reduces some of its live-action content. Engadget reports that Disney+ cancelled *Daredevil: Born Again*, noting that its third season in 2027 will be the series' last and the final known live-action Marvel show. While *VisionQuest* is scheduled for release later this year, the outlet notes a lack of further live-action Star Wars programming beyond the second season of *Ahsoka*, which arrives in January.
Conversely, Engadget highlights that Hulu continues to provide fresh programming through original series such as *Paradise* and *Alien: Earth*, in addition to offering next-day access to network content from Fox and ABC.