Breville's Optical Toaster Prioritizes Flash Over Flavor

Breville has released the Eye Q toaster, a high-tech appliance that replaces traditional timers with optical sensors. As Wired first reported, the device uses blinking laser-green lights to scan bread 10 times per second, halting the process once the toast reaches one of seven designated darkness levels.

While the technology is an impressive feat, Wired notes that the actual toasting quality is comparable to standard toasters rather than superior. Testing revealed uneven results, with the top of the toast often appearing darker than the bottom. Further testing of the seven doneness settings showed inconsistency; for example, setting six was found to be lighter than setting four, and setting seven resulted in burnt toast.

The Eye Q is available in two-slot and four-slot models, priced at $300 and $400 respectively. Beyond the sensors, the device includes a "A bit more" button for additional browning and a sourdough mode designed to prevent edges from burning. It also features a timer mode for frozen waffles and Pop-Tarts, as the optical sensors do not distinguish if bread is frozen.

Despite the $300 entry price and a design that Wired describes as handsome—featuring "dark noir" brushed steel and a ceramic-coated top—the reviewer concludes that the toasting quality needs improvement to justify the cost.