BetMGM Ramps Up Acquisition Spend With $1,500 Bonus Offer
AI-generated image · US National Wire
The operator is deploying aggressive incentives for new users as the NFL preseason builds toward the regular season.
BetMGM has escalated its user acquisition efforts with a new promotional offer targeting new users ahead of the NFL regular season. According to CBS Sports, the promotion provides $150 in bonus bets if a user's first bet wins, or up to $1,500 in bonus bets if their qualifying wager loses, though the specific offer varies by location.
This aggressive spending on incentives comes as the industry prepares for peak football volume. CBS Sports notes that the current NFL preseason slate, featuring 10 games and over 12 hours of action for Week 2, serves as a primary driver for these promotional pushes.
In contrast, other major operators are utilizing different incentive structures. CBS Sports reports that DraftKings is currently offering new users $150 in bonus bets following an initial wager of $5 or more. The divergence in the maximum potential bonus amounts highlights a competitive push for market share as the sports betting industry enters its most lucrative seasonal window.