Motorsports Betting: Sportsbooks Roll Out High-Value Promotions for F1 and NASCAR
AI-generated image · US National Wire
DraftKings, FanDuel, and Fanatics Sportsbook deploy 'bet and get' offers as operators highlight upcoming marquee racing events.
The sports betting industry is currently offering a variety of promotions to attract fans to the motorsports market, with operators deploying acquisition offers ahead of upcoming racing events. According to reporting from CBS Sports, the popularity of Formula 1 (F1) and NASCAR has surged, driven by pop culture and high-profile events like the Daytona 500, prompting a shift in how sportsbooks market these racing products.
Industry leaders are utilizing "bet and get" structures to lower the barrier to entry for F1 betting. DraftKings is offering new users $150 in bonus bets after a $5 spend, while FanDuel is providing up to $250 in bonuses for users who bet $5 daily over a five-day period. Fanatics Sportsbook has entered the fray with $350 in FanCash following a $20 wager. Meanwhile, BetMGM is offering to cover first bets up to $1,500 in bonus bets if the first bet loses, provided the user wagers at least $1,500.
This push extends beyond traditional sportsbooks into federally regulated prediction markets. CBS Sports reports that Kalshi is offering $55 in bonus trading credits for initial trades of $25 or more, while Polymarket is providing a $25 trading bonus for $10 deposits. These platforms are positioning themselves as accessible alternatives for fans looking to trade on motorsports outcomes.
From a product perspective, operators are highlighting the global F1 calendar. DraftKings is already providing odds for the Singapore Grand Prix scheduled for October 11, 2026. Market pricing for that event currently lists Max Verstappen at +225 and Andrea Kimi Antonelli at +370. Additionally, bettors can wager on qualifying events, the results of which shift the race odds.
While F1 and NASCAR are available on mainstream sportsbooks, the industry remains bifurcated by regulatory constraints in horse racing. CBS Sports notes that state laws separate sportsbooks from racebooks, necessitating separate entities like FanDuel Racing and DK Horse. These operators are employing different mechanisms to drive growth; for example, DK Horse is utilizing a $150,000 "King of the Track" prize pool for the Belmont Stakes, while 1/ST BET is offering up to $500 in wagering credits based on a $20 credit for every $100 wagered.