BetMGM Aggressively Scales Acquisition Offer Ahead of NFL Preseason
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A new $1,500 bonus bet ceiling signals a high-stakes push for market share as the NFL preseason kicks off.
Opinion: BetMGM is making a significant play for new user acquisition as the NFL preseason begins. According to reporting from CBS Sports, the sportsbook has introduced a promotional offer via the bonus code CBSSPORTS that provides new users with $150 in bonus bets if their first wager wins, or up to $1,500 in bonus bets if their qualifying wager loses.
In my opinion, this aggressive jump to a $1,500 ceiling represents a desperate push for NFL preseason market share. By offering such a high cap on loss protection, BetMGM is attempting to capture the attention of high-value bettors during a critical window of the sports calendar.
The timing of the offer coincides with a slate of high-profile events, including the MLB Field of Dreams Game and several NFL preseason matchups. CBS Sports notes that the offer's availability depends on the user's location. The push comes as the industry eyes the massive viewership potential of exhibition football; for context, Sports Illustrated reports that seven million people watched the Cardinals-Panthers exhibition game last week.