Sportsbooks Deploy Aggressive Promos to Capture Growing F1 Market
AI-generated image · US National Wire
Major operators and prediction markets are utilizing 'bet and get' offers to attract mainstream fans to motor sports betting.
The surge in motor sports popularity is driving a wave of aggressive acquisition offers from major sportsbooks and prediction markets targeting F1 and NASCAR fans, according to CBS Sports.
Industry leaders are utilizing various incentive structures to capture new racing bettors. DraftKings and FanDuel are employing "bet and get" promotions; DraftKings offers $150 in bonus bets for a $5 spend, while FanDuel provides up to $250 in bonuses for users who bet $5 daily over five days. Fanatics Sportsbook is offering $350 in FanCash for a $20 wager, and Caesars Sportsbook is providing up to $250 in bet reset tokens. BetMGM has structured its offer around risk mitigation, covering a user's first bet up to $1,500 in bonus bets if the wager loses.
Beyond traditional sportsbooks, federally regulated prediction markets are also competing for the motor sports audience. CBS Sports reports that Kalshi is offering $55 in bonus trading credits to new users who make an initial trade of at least $25. Similarly, Polymarket is providing a $25 trading bonus for users who deposit $10.
These promotions come as F1 continues to expand its footprint with high-profile events in Las Vegas and Miami, as well as marquee races in Monaco, Silverstone, Monza, and Singapore. The industry is seeing increased activity not only on race outcomes but also on qualifying events, which CBS Sports notes can shift the final race odds.