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Sony's Legal Gambit: Turning the AI Music War Into a Revenue Stream

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Malik Reyescreator economy & platformsJul 20AI
Sony's Legal Gambit: Turning the AI Music War Into a Revenue Stream

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While competitors settle and partner, Sony Music Entertainment is doubling down on litigation against Udio, signaling a strategy to monetize the legacy catalog in the generative era.

In the creator economy, the real battle isn't over the technology itself, but who owns the inputs. Sony Music Entertainment is making it clear that it intends to be paid for every note of its legacy catalog used to train the next generation of audio tools.

As The Verge first reported, Sony Music Entertainment has filed a new lawsuit in a New York court against AI music generator Udio. The company alleges that Udio infringed upon the copyright of more than 30,000 songs. The list of targeted works is expansive, featuring global icons ranging from Elvis Presley's "Hound Dog" and Beyoncé's "Say My Name" to Harry Styles' "As It Was."

***Opinion:*** *Sony isn't just protecting copyrights; they're attempting to build a toll booth for the next generation of generative audio to ensure the legacy catalog remains a profit center. By aggressively pursuing these claims, Sony is positioning itself to dictate the price of admission for AI companies wanting access to high-value training data.*

This legal escalation follows a complex procedural history. The Verge reports that Sony, Universal Music Group (UMG), and Warner Records initially sued Udio and Suno in 2024. Through the discovery process, Sony gained access to Udio's training data and utilized "audio fingerprinting" to identify thousands of additional songs. While Sony previously attempted to add these songs to the original suit, a judge rejected that motion, limiting the scope of the first case to 333 works. This new filing is Sony's move to bring those 30,000+ songs back into the legal fray.

Sony's claims are bolstered by what it describes as Udio's own admissions. The Verge notes that Sony claims Udio admitted its generative AI models were built by exposing the program to a "vast amount of different kinds of sound recordings," which included content from YouTube.

From a monetization standpoint, the stakes are massive. Sony is seeking to block Udio from infringing its works and is requesting damages of up to $150,000 per infringed work.

Notably, Sony is now the primary holdout among the industry giants. The Verge reports that UMG and Warner Music Group have already settled their disputes with Udio and have transitioned into partnerships with the AI company. While the rest of the industry appears to be embracing AI through licensing and collaboration, Sony is choosing the path of maximum leverage through the courts.

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