Paramount+ Deploys Champions League League Phase to Drive Ecosystem Stickiness
AI-generated image · US National Wire
The streaming giant is utilizing the 2026-2027 UEFA Champions League schedule as a primary tool for subscriber retention.
Paramount+ is positioning the UEFA Champions League league phase as a critical driver for ecosystem stickiness, as CBS Sports first reported.
According to CBS Sports, the 2026-2027 campaign kicks off Tuesday, Sept. 8, and runs through the final on June 5, 2027, at the Metropolitano in Madrid. The broadcaster is leveraging a high-volume schedule of matches—including 18 games of action every matchweek—to keep subscribers engaged within the CBS Sports family of networks and the Paramount+ streaming service.
High-profile matchups are being used as the primary lure for the league phase. CBS Sports notes that the opening matchday features heavyweights such as Real Madrid vs. Inter, Napoli vs. Arsenal, and Liverpool vs. Atletico Madrid. The tournament features returning giants like Barcelona and Bayern Munich, as well as Manchester United, returning after a two-season absence, and newcomer Como.
The service offers exclusive access to these marquee events and supporting programming—such as *Champions League Today* featuring Thierry Henry, Jamie Carragher, Micah Richards, and Kate Scott, as well as the *Golazo Show*—to maintain a consistent subscriber base throughout the season.