Major Sportsbooks Ramp Up Promotional War Ahead of Week 7 College Football
AI-generated image · US National Wire
New user bonuses from DraftKings, FanDuel, BetMGM, and others now exceed $3,000 in total available incentives.
The sports betting industry is seeing a surge in aggressive acquisition offers as operators target the high-stakes Week 7 college football slate. According to CBS Sports, new users can currently access over $3,000 in combined sign-up bonuses across several major platforms.
Industry leaders are deploying varied structures to attract users. BetMGM is offering the highest ceiling with up to $1,500 in bonus bets if a new user's first wager loses. In contrast, FanDuel and Fanatics are utilizing daily payout structures; FanDuel offers $350 in bonus bets (distributed as $50 daily for seven days) for a $5+ wager, while Fanatics provides $350 in non-withdrawable FanCash via a similar seven-day distribution for a $20+ wager.
Other operators are bundling non-betting incentives to differentiate their offers. DraftKings is providing $200 in bonus bets alongside three months of free NBA League Pass for a $5+ wager. Additionally, bet365 is offering $200 in bonus bets for a $10 wager regardless of the outcome, and Caesars is providing up to $250 in bonuses through five days of $50 bet resets.
These promotions arrive as operators vie for attention during a consequential week of college football featuring top-10 matchups, including No. 4 Ohio State against No. 5 Indiana and No. 2 Notre Dame against No. 8 BYU.