Google Taps MrBeast to Promote Gemini and Fitbit Air

Google has entered into a multi-year partnership with Jimmy “MrBeast” Donaldson to promote Gemini, Google Health, and the Fitbit Air, according to reporting from The Verge.

The collaboration begins on September 5 with a video in which Donaldson and his team attempt to survive extreme environments, including the Arctic, the desert, and the jungle. As part of the challenge, the group will rely on Gemini to help them navigate treacherous climates, identify potential dangers, and manage brutal weather changes. The Verge reports that Google also stated Donaldson will feature the Fitbit Air in a future challenge and will be part of a Gemini campaign.

This deal follows a milestone for Donaldson, whose YouTube channel recently became the first to reach 500 million subscribers. The Verge notes that this partnership arrives amid a broader trend reported by Bloomberg, which indicates YouTube has been offering deals to prominent creators to maintain content exclusivity as other influencers move toward platforms like Netflix.