FanDuel Aggressively Targets Breeders' Cup Volume with New User Incentives
AI-generated image · US National Wire
The operator is deploying high-value bonuses and specialized promotions to capture racing handle ahead of the 2026 World Championships.
FanDuel Racing is ramping up its acquisition efforts leading into the 2026 Breeders' Cup World Championships, as CBS Sports first reported, utilizing aggressive promotional offers to attract new users to its horse racing platform.
According to CBS Sports, FanDuel is offering new users a $50 racing bonus after they place an initial wager of $10 or more. This bonus is credited within 72 hours and remains valid for seven days. To capture existing users, the operator is also running a "Breeders' Cup Money Back Special," which provides bettors with money back if their selected horse finishes in second or third place, as reported by CBS Sports.
These efforts coincide with the lead-up to the 2026 Breeders' Cup, with Championship Saturday scheduled for October 31 at Keeneland. The event features high-purse Grade I stakes races, including the Breeders' Cup Classic, which carries a guaranteed purse of $7 million, and the Breeders' Cup Turf, which offers a guaranteed $5 million purse.
To drive engagement for the 14 stakes races, CBS Sports reports that FanDuel Racing will feature the events prominently on its site and app, while providing expert picks that users can add directly to their betting slips.