DraftKings Targets NFL Preseason Volume With Low-Barrier Entry Offer
AI-generated image · US National Wire
The sportsbook is leveraging a $5 minimum wager requirement to attract new users ahead of Thursday's slate.
DraftKings is aggressively targeting new user acquisition as the NFL preseason enters its second week, utilizing a low-barrier entry hook to drive volume. According to reporting from CBS Sports, the sportsbook is offering new users $150 in bonus bets after they make an initial wager of $5 or more.
This promotional push coincides with a Thursday slate featuring matchups between the Raiders and Texans, as well as the 49ers and Chargers. The strategy emphasizes high-velocity onboarding by minimizing the initial capital requirement for new players to access a significant bonus incentive.
While the promotion is tied to the NFL preseason, the sportsbook's current offerings extend across multiple markets. CBS Sports notes that the platform is also hosting MLB betting markets, including a Yankees vs. Orioles game, as part of its broader engagement efforts.