DraftKings Ramps Up MLB Acquisition with $150 Bonus Offer
AI-generated image · US National Wire
The operator is aggressively targeting new users with low-barrier entry requirements for Sunday's MLB slate.
DraftKings is aggressively pushing for market share ahead of Sunday's MLB action, deploying a customer acquisition offer that provides new users with $150 in bonus bets. According to CBS Sports, the promotion requires a minimal first wager of only $5 or more to trigger the bonus.
This low-threshold entry strategy contrasts with other industry offers. For example, CBS Sports reports that BetMGM is utilizing bonus code CBSSPORTS, which offers new users $150 in bonus bets if their first bet wins, or up to $1,500 in bonus bets if a qualifying wager loses, noting that the specific terms of the BetMGM offer vary by location.
By lowering the cost of entry to just $5 for a $150 reward, DraftKings is seeking to attract new customers during a critical stretch of the baseball season. The promotion coincides with high-profile matchups, including the Phillies vs. Yankees and the Dodgers vs. Mets.