DraftKings Deploys Low-Barrier Entry Offer for MLB, UFC Weekend
AI-generated image · US National Wire
The operator is targeting new users with a $150 bonus bet incentive tied to a minimal initial wager.
DraftKings is aggressively pursuing new user acquisition ahead of a high-volume sports weekend featuring 15 MLB games and UFC Fight Night: Gamrot vs. Salkilld. According to reporting from CBS Sports, the operator is offering new users $150 in bonus bets contingent upon a first wager of $5 or more.
From an industry perspective, the offer represents a low-friction entry point for customers compared to other market competitors. For example, CBS Sports reports that BetMGM is offering a tiered promotion via the bonus code CBSSPORTS, providing $150 in bonus bets if a first bet wins, or up to $1,500 in bonus bets if a qualifying wager loses, depending on the user's location.
DraftKings' strategy focuses on a guaranteed bonus trigger regardless of the wager's outcome, provided the $5 minimum is met. This approach aims to convert a high volume of new sign-ups during peak event windows, such as the Brewers vs. Twins MLB matchup and the UFC card in Las Vegas.