DraftKings and Borgata Deploy Low-Barrier 'Bet-and-Get' Promotions
AI-generated image · US National Wire
New user offers from DraftKings and Borgata highlight a trend of low-entry requirements to drive acquisition during the MLB season.
DraftKings and Borgata Sportsbook are utilizing "bet-and-get" style promotions to attract new users, characterized by low initial wager requirements and immediate bonus rewards.
According to CBS Sports, DraftKings is offering new users $150 in bonus bets after placing a first wager of $5 or more. This promotion arrives as the sportsbook manages high-volatility MLB markets; for example, DraftKings currently lists the Cleveland Guardians as -110 money line favorites against the New York Mets.
Similarly, Borgata Sportsbook is targeting New Jersey players with a welcome offer that provides $100 in bonus bets instantly after a first wager of at least $20. CBS Sports notes that Borgata's bonus bets expire within seven days and cannot be withdrawn or cashed out.
These low-barrier offers are part of a broader industry trend. CBS Sports reports other competitive acquisition structures, including bet365's offer of $150 in bonus bets for a $10 wager and FanDuel's "Bet Reset Tokens" involving $50 in daily bonus bets for the first seven days following $5 daily wagers. In contrast, BetMGM utilizes a "first bet offer" where users can receive up to $1,500 in bonus bets if their initial wager loses.
CBS Sports reports these specific conditional promos are geared toward beginners and smaller bettors to maximize initial user satisfaction.