CBS Sports Integrates Polymarket Promo Codes Into College Football Coverage
AI-generated image · US National Wire
The legacy media giant is leveraging prediction market bonuses to drive user acquisition for Polymarket amid a Conference USA matchup.
CBS Sports has integrated a promotional offer from prediction market app Polymarket into its editorial coverage of a Conference USA college football game between Liberty and Kennesaw State scheduled for Thursday, Oct. 22, as CBS Sports first reported.
According to CBS Sports, users can utilize the promo code "CBSSPORTS" to receive a $25 trading bonus after making a $10 deposit. The promotion is embedded within a preview of the matchup, which features a 5-1 Liberty team facing a 1-5 Kennesaw State squad.
As part of the integration, CBS Sports is listing specific trading probabilities sourced from Polymarket. These include a 78% probability for a Liberty win and a 22% probability for a Kennesaw State victory. The editorial also lists odds for other event contracts, such as whether Liberty will win by more than 10.5 points (45% Yes, 55% No) and whether the total score will exceed 50.5 points (51% Yes, 50% No).
The outlet notes that the Commodity Futures Trading Commission (CFTC) regulates prediction markets. CBS Sports further advises users to verify the legality of prediction markets in their specific state before signing up to trade.