Bluesky Introduces Algorithmic Opt-Out to Curb Unintended Virality

Bluesky has launched a new privacy setting designed to prevent users from inadvertently becoming a "main character" by limiting their visibility to non-followers. According to Engadget, the tool allows users to request that apps hide their posts from algorithmic recommendations, specifically preventing content from appearing in the algorithmic "discover" feed.

Unlike a per-post filter, this is an account-level control. Engadget reports that while the setting limits reach in the Discover feed—a primary hub for finding new accounts—it does not make posts entirely private. Because Bluesky does not support fully private accounts, posts may still appear in other algorithmically curated services or feeds utilizing the AT Protocol.

Bluesky indicated that the update is part of a broader effort to provide users with more control over their experience and help them "find your people." The company acknowledged that going viral without intention can lead to unintended consequences, such as posts being taken out of context.