BetMGM Scales User Acquisition Offers Amid MLB Mid-Season Slump
AI-generated image · US National Wire
High-ceiling insurance bets from BetMGM contrast with standard bonus structures from competitors like DraftKings.
As the MLB season hits a mid-season lull, sportsbooks are intensifying their efforts to capture market share through aggressive new-user incentives. Reporting from CBS Sports highlights a significant divergence in promotional strategies between industry leaders.
BetMGM is currently offering a high-ceiling insurance-style promotion where new users can receive up to $1,500 in bonus bets if their qualifying wager loses. Depending on the user's location, the offer may instead provide $150 in bonus bets if the first bet wins.
In contrast, DraftKings is utilizing a more traditional acquisition model. According to CBS Sports, the sportsbook is offering new users $150 in bonus bets following an initial wager of at least $5.
These promotional pushes coincide with a light Thursday MLB slate. To drive engagement, SportsLine experts are promoting specific high-value plays across these platforms. For BetMGM, the focus includes a +701 parlay featuring Tigers pitcher Troy Melton to go over 5.5 strikeouts, Cardinals pitcher Michael McGreevy to record over 17.5 outs, and the over 8.5 total runs in the Blue Jays vs. Rays game. For DraftKings, SportsLine is highlighting a +729 parlay involving Melton's strikeout over, a Rays victory over the Blue Jays, and a Diamondbacks win over the Cardinals.