BetMGM Scales Up Acquisition Offers Amid NFL Preseason Push
AI-generated image · US National Wire
New promotion offers up to $1,500 in bonus bets, significantly outpacing competitor DraftKings' current new-user incentive.
BetMGM has launched an aggressive new user acquisition offer coinciding with Week 2 of the NFL preseason, according to reporting from CBS Sports. Under the promotion, new users can receive $150 in bonus bets if their initial wager is successful, or as much as $1,500 in bonus bets should their qualifying bet lose. CBS Sports notes that the specific availability of this offer depends on the user's location.
The scale of the BetMGM incentive stands in sharp contrast to other major operators. CBS Sports also reports that DraftKings is currently offering new users $150 in bonus bets after making an initial wager of $5 or more.
This push comes as the industry targets a heavy Saturday slate featuring 10 NFL games and MLB action. The timing suggests a strategic attempt to capture market share during the early football window, though the significantly higher potential payout of $1,500 represents a substantial increase in acquisition cost per user compared to the flat $150 offers seen elsewhere in the market.