BetMGM Scales Bonus Bets to $1,500 Amid College Football Push
AI-generated image · US National Wire
The sportsbook's aggressive new user offer highlights a high-stakes acquisition battle as majors target the CFB peak.
BetMGM has escalated its acquisition efforts with a new promotional offer providing up to $1,500 in bonus bets for new users if their qualifying wager loses, or $150 in bonus bets if the first bet wins. According to CBS Sports, the availability of this offer varies by location.
The timing of the promotion coincides with a high-volume college football slate, featuring marquee matchups including Oklahoma State against Iowa State and Miami facing North Carolina. The aggressive pricing of the BetMGM offer stands in contrast to other major operators; for example, CBS Sports reports that DraftKings is currently offering new users $200 in bonus bets and three months of free NBA League Pass following a $5 wager.
This disparity in bonus structures underscores an intensifying war for market share among the industry's largest players. As the college football season reaches a peak, operators are leveraging increasingly large incentives to capture new user registrations and loyalty before the most heavily wagered weekends of the year.