BetMGM Aggressively Scales Acquisition Offer Ahead of UFC, MLB Slate
AI-generated image · US National Wire
The operator is offering up to $1,500 in bonus bets for new users, significantly outpacing a $150 incentive from DraftKings.
BetMGM is aggressively inflating its customer acquisition costs with a new promotional offer targeting the weekend's high-volume sports slate. According to CBS Sports, the operator is offering new users $150 in bonus bets if their first wager wins, or up to $1,500 in bonus bets if a qualifying wager loses, depending on the user's location.
This push comes as the industry prepares for a dense Saturday schedule featuring 15 MLB games and UFC Fight Night: Gamrot vs. Salkilld in Las Vegas. The scale of the BetMGM offer signals a push for market share when compared to competing incentives. For example, CBS Sports reports that DraftKings is currently offering new users $150 in bonus bets after making an initial wager of at least $5.
From an industry perspective, the disparity in these offers highlights a strategic divergence in how operators are pricing new user acquisition heading into major event windows. While DraftKings is maintaining a lower-cost entry point, BetMGM is leveraging a significantly higher ceiling to attract volume for the weekend's action.