Atomic Secures $12.5M to Automate Supply Chain Decision-Making
AI-generated image · US National Wire
Founded by former Tesla employees, the startup is moving beyond recommendations to fully autonomous inventory management for enterprise clients.
Boston-based startup Atomic has raised a $12.5 million Series A funding round, as TechCrunch first reported. This latest investment brings the company's total funding to just over $15 million. The round was led by Madrona Venture Group and Klass Capital.
Atomic focuses on replacing manual spreadsheets with agentic AI to optimize supply chain inventory. The software simulates scenarios to determine optimal inventory levels and locations, evolving from a recommendation engine into a platform capable of making autonomous decisions. According to Jon McNeill, founder of DVx Ventures and an Atomic board member, DoorDash is currently using the system to manage approximately 90% of its purchasing across hundreds of sites.
Co-founders Michael Rossiter (CEO) and Neal Suidan (CPO) developed the early version of this technology at Tesla during the 2018 Model 3 production ramp. The company recently added Jeff Goodrich, a former Tesla planning director, as CTO and third co-founder. Rossiter noted that while CFOs typically prioritize finance data, operational data often lacks similar investment, creating an opportunity for AI to increase "decision speed."
Beyond DoorDash, Atomic is serving HelloFresh and expanding into manufacturing, mobility, and consumer packaged goods (CPG) sectors. McNeill reported that Atomic's annual recurring revenue has quintupled since the start of this year, driven by the software's ability to identify unwritten customer decision rules and accelerate onboarding.