Amazon's Wondery Taps Blake Griffin for New Sports Series
AI-generated image · US National Wire
The tech giant is expanding its audio portfolio with 'The Stepback,' a late-night style show featuring the former NBA star.
Amazon is expanding its sports media footprint through its Wondery division, which is partnering with Blake Griffin to launch a new audio program. According to reporting from Yahoo Sports, the series is titled ‘The Stepback’ and is designed as a late-night style sports show.
By integrating high-profile athlete personalities into the Wondery ecosystem, Amazon continues to scale its proprietary audio content offerings. The move leverages Griffin's brand to drive engagement within the company's broader media and entertainment vertical.